verano.com

verano.com fetched $115,000 on GoDaddy in August 2021. It reads as a coined brandable — 6 characters, 3 vowels, closing on “no”. That is 25.6× the median .com sale in our records ($4,500), putting it in the top 2% of .com transactions since 2023. The .com cohort we track since 2023 now holds 6,735 sales, a median of $4,500 and a top decile above $22,473. No earlier sale of this exact name appears in our records, so this is its first tracked transaction. GoDaddy accounts for 98 sales in the database, 98 of them in .com. Closest .com comparables in the same price band include 2h.com ($115,000) and fintiv.com ($117,000).