sweetheart.co

sweetheart.co changed hands for $4,500 on Afternic in December 2012. The name pairs “sweet” with “heart” in 10 characters, which keeps it readable at a glance. At 0.56× the median .co sale in our records ($8,000), it landed in the lower third of the .co transactions we have logged since 2023. The .co cohort we track since 2023 now holds 152 sales, a median of $8,000 and a top decile above $50,000. No earlier sale of this exact name appears in our records, so this is its first tracked transaction. Afternic accounts for 126 sales in the database, 126 of them in .co. Closest .co comparables in the same price band include isr.co ($4,500) and globex.co ($4,375).