soho.net

soho.net changed hands for $5,340 on NameJet in December 2023. It reads as a coined brandable — 4 characters, 2 vowels, closing on “ho”. That is 1.3× the median .net sale in our records ($4,104), putting it in the top 35% of .net transactions since 2023. The .net cohort we track since 2023 now holds 351 sales, a median of $4,104 and a top decile above $13,920. This is the 3rd recorded sale of the name: it previously traded for $16,000 in May 2008. NameJet accounts for 140 sales in the database, 140 of them in .net. Closest .net comparables in the same price band include artena.net ($5,424) and innocare.net ($5,202).