smart.org

smart.org sold for $20,125 on Heritage Auctions in June 2014, according to the sale records NamesF tracks. The label is a single English word — 5 characters, no hyphen, no numerals. Against the 673 tracked .org sales since 2023, the price sits well above the median of $4,500. The .org cohort we track since 2023 now holds 673 sales, a median of $4,500 and a top decile above $16,588. This is the 2nd recorded sale of the name: it previously traded for $8,500 in February 2010, a 2.4× move. Closest .org comparables in the same price band include img.org ($20,000) and policies.org ($20,000).