setup.com

setup.com changed hands for $20,000 on SnapNames in October 2008. The label is a single English word — 5 characters, no hyphen, no numerals. That is 4.4× the median .com sale in our records ($4,500), putting it in the top 11% of .com transactions since 2023. The .com cohort we track since 2023 now holds 6,735 sales, a median of $4,500 and a top decile above $22,473. No earlier sale of this exact name appears in our records, so this is its first tracked transaction. SnapNames accounts for 96 sales in the database, 96 of them in .com. Closest .com comparables in the same price band include cmpt.com ($20,000) and sirank.com ($20,000).