rl.org

rl.org changed hands for $13,000 on Clubhouse in February 2021. It reads as a coined brandable — 2 characters, 0 vowels, closing on “rl”. That is 2.9× the median .org sale in our records ($4,500), putting it in the top 14% of .org transactions since 2023. The .org cohort we track since 2023 now holds 675 sales, a median of $4,500 and a top decile above $16,667. No earlier sale of this exact name appears in our records, so this is its first tracked transaction. Closest .org comparables in the same price band include corus.org ($13,000) and kleo.org ($12,999).