joi.co

joi.co changed hands for $12,000 on Uniregistry in September 2019. It reads as a coined brandable — 3 characters, 2 vowels, closing on “oi”. That is 1.5× the median .co sale in our records ($8,000), putting it in the top 32% of .co transactions since 2023. The .co cohort we track since 2023 now holds 152 sales, a median of $8,000 and a top decile above $50,000. No earlier sale of this exact name appears in our records, so this is its first tracked transaction. Closest .co comparables in the same price band include miami.co ($12,000) and piranha.co ($11,993).