boj.com

boj.com changed hands for $35,000 on NameJet/ROTD NamesCon Auction in March 2018. It reads as a coined brandable — 3 characters, 1 vowel, closing on “oj”. That is 7.8× the median .com sale in our records ($4,501), putting it in the top 6% of .com transactions since 2023. The .com cohort we track since 2023 now holds 6,749 sales, a median of $4,501 and a top decile above $22,465. No earlier sale of this exact name appears in our records, so this is its first tracked transaction. Closest .com comparables in the same price band include collaris.com ($35,000) and hdusa.com ($35,000).