666.co

Records show 666.co selling for $9,990 on Sedo in November 2019. It is an all-digit label (3 characters), the kind that tends to trade on memorability and short typing rather than meaning. Against the 152 tracked .co sales since 2023, the price sits well above the median of $8,000. The .co cohort we track since 2023 now holds 152 sales, a median of $8,000 and a top decile above $50,000. This is the 2nd recorded sale of the name: it previously traded for $7,500 in January 2012. The venue is an established one: 8,968 sales of ours come from Sedo. Closest .co comparables in the same price band include ffd.co ($9,988) and subtle.co ($10,000).